Schnur explains the decision was relatively simple boiling down to risk versus reward. With backgrounds in animation and filmmaking, the jump into a pure gaming focus seemed odd. I had a pretty good corporate job at the time my last day at work I was sick to my stomach! I was like please, oh my God, this is the biggest leap of faith that I’ve ever taken. “We weren’t making much at the beginning,” Schnur reminisces, “but enough to get by. While animation was their main bread and butter for years, the crew formed Neebs Gaming and shifted their focus entirely in 2014 even quitting their regular day jobs to handle it full time. So we’ve been doing this from the beginning.” Illustration credit: “We never had a real script…It’s messy a bit, but it works. Even their acclaimed animated series, Battlefield Friends, utilized the approach.

This loose style has formed the core of their content ever since. We know each other and we really knew our characters and how they would react to one another.” There was no script and we found doing that, there’s much more gold there with the interaction with our group. That was kind of a parody of Dungeons & Dragons and Lord of the Rings. “ going back to our animated series Doraleous and Associates. “Everything we’ve done has been improv,” Schnur explains.

One thing has never changed, however, and that’s their approach to creating stories. As the crew expanded, they began making a name for themselves as they developed animated series in conjunction with Machinima. With the advent of YouTube in 2006, Hank & Jed went online, bringing their brand of humor to internet audiences. They made short films for festivals and even Public Access TV. The group started as a comedic trio (even before YouTube existed) known as Hank & Jed. Neebs Gaming as fans know them today include Brent Triplett, Bryan Mahoney, Nate Panning, Tony Schnur, and Jon Etheridge.

We recently spoke with team member Tony Schnur about their approach to content, dealing with a major hack, and the secret to their success.

From animation roots in the early days of YouTube, the group have become one of the preeminent gaming channels with 1.9 million subscribers. Neebs Gaming has undeniably found that niche. In order to truly stand out, you have to do something unique and special. There’s no shortage of gaming creators on YouTube.

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